For Dummies is an extensive series of instructional books which are intended to present non-intimidating guides for readers new to the various topics covered. Despite the title, their publisher takes pains to emphasize that the books are not literally for dummies. The subtitle for every book is "A Reference for the Rest of Us." To date, over 1,500 For Dummies titles have been published.
The books are an example of a media franchise, consistently sporting a distinctive cover — usually yellow and black with a triangular-headed cartoon figure known as "Dummies Man", and an informal, hand-writing style logo. Prose is simple and direct; bold icons, such as a piece of string tied around an index finger, are placed in the margin to indicate particularly important passages, so "the rest of us" can find where the writing on the page is.
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