O'Reilly Website Optimization
PDF | 395 pages | 5.56 MB

Is your site easy to find, simple to navigate, and enticing enough to convert prospects into buyers? Website Optimization shows you how.

It reveals a comprehensive set of techniques to improve your sites? performance by boosting search engine visibility for more traffic, increasing conversion rates to maximize leads and profits, revving up site speed to retain users, and measuring your site?s effectiveness (before and after these changes) with best-practice metrics and tools.